As the driving force behind the influence of the Black experience on popular culture, BET connects with our audience in a way no other media outlet can. With hit music, entertainment and news programming including 106 & Park, Rap City, Meet the Faith, College Hill and American Gangster, BET provides content that reflects our audiences’ lives.

In addition, outstanding mega-specials such as the BET Awards—the #1 awards show on cable television—BET Hip Hop Awards and Celebration of Gospel keep viewers regularly tuned in for the latest and greatest in Black entertainment. For trend-setting, socially active and culturally influential content, our audience turns to BET.